Championing Potential: The Power of Sponsorship in African Football

In a landmark affirmation of the synergies between commerce and sporting excellence, the Confédération Africaine de Football (CAF) celebrates the profound impact of corporate partnerships, exemplified by our ongoing relationship with QNET. This collaboration highlights the pivotal role of sponsorship in advancing football across the African continent.

As the governing body of African Football, CAF is committed to nurturing talent, promoting sportsmanship, and uniting communities through this exciting sport.

Our vision is to see African football thrive, not just as a sport but as a vehicle for social and economic development. Partnerships with forward-thinking organizations like QNET are essential in bringing this vision to life.

QNET, global lifestyle and wellness company, that uses direct selling business model, has demonstrated a deep commitment to African football since 2018. Their support goes beyond the financial; it embodies a shared ethos of empowerment, transformation, and growth.

Veron Mosengo-Omba, General Secretary of CAF said: “Football is the most popular sport in Africa and the Total Energies CAF Africa Cup of Nations Cote d’Ivoire 2023 demonstrated not only the global appeal but the massive impact of the competition. The partnership with QNET enabled us to fulfil our mandate of developing and promoting football in Africa and inspire the youth. Both CAF and QNET are driven by a spirit of transformation and growth. It’s about more than just football; it’s about empowering young Africans to pursue their dreams and achieve greatness, on and off the field.”

The importance of corporate sponsorship in African football cannot be overstated. These partnerships provide much-needed resources for talent development, community engagement, and the overall promotion of the sport down to the grassroots level. They help us build platforms for young athletes to showcase their skills, foster unity among nations, and celebrate African excellence.

Trevor Kuna, QNET’s Chief Transformation & Reputation Officer, eloquently captures the essence of this partnership: “Our collaboration with the Confederation of African Football is much more than a sponsorship. It is a celebration of shared values and aspirations. Both QNET and CAF are dedicated to nurturing talent, promoting excellence, and building bridges across communities. This partnership reflects our commitment to the African continent, where we have been actively doing business and making a difference for over a decade.”

As we move forward, CAF and QNET invite communities, businesses, and football enthusiasts around the world to join us in supporting the journey of African football. Together, we will champion potential to create a legacy of success, unity, and empowerment for generations to come.