Emirates NBD – Egypt and Talaat Mostafa Group sign a strategic partnership

Emirates NBD Egypt revealed the signing of a strategic partnership with Talaat Moustafa Group to provide exclusive credit services to residents of Madinaty and El Rehab, and to sign a sponsorship contract for Talaat Moustafa Group’s malls and clubs.

The agreement was signed by Marwan Hady, Head of Retail Banking and Wealth Management at Emirates NBD Group, and Omar Hisham Talaat, Chief Business Development Officer at Talaat Moustafa Group, in the presence of Amr El Shafei, CEO and Managing Director of Emirates NBD Egypt, Mostafa Ramzy, Head of Retail Banking and Wealth Management at Emirates NBD Egypt, Dr. Ayman Zahran, Head of Marketing at Talaat Moustafa Group, Youssef Kadry, Head of Commercial Sector at Talaat Moustafa Group Clubs, and a number of bank and group leaders.

Under this agreement, the bank will expand its banking services to reach Talaat Moustafa Group customers in its various urban projects, in a move aimed at facilitating financial transactions and providing integrated banking solutions specifically designed to meet the needs of diverse customer segments. Through this partnership, the bank seeks to provide a distinguished banking experience that ensures ease and flexibility, while providing a comprehensive package of products and services specifically designed to meet the aspirations of Talaat Moustafa Group customers and enhance the added value of their daily lives.

The bank provides products and services to suit different segments of society, and obtains unique and new benefits for Talaat Moustafa Group customers in the Egyptian market, within the shopping centers and clubs affiliated with Talaat Moustafa Group. The partnership also includes signing a sponsorship contract for Emirates NBD – Egypt for Talaat Moustafa Group shopping centers and clubs for a period of 5 years.

Commenting on the signing of the partnership agreement, Mostafa Ramzy, Head of Retail Banking and Wealth Management at Emirates NBD Egypt, said: “Integration between the real estate and banking sectors is a key pillar in promoting sustainable development and driving the national economy. From this standpoint, our partnership with Talaat Moustafa Group, a pioneer in real estate development with a long history of successful projects and major achievements, confirms our commitment to strengthening cooperation with prestigious institutions in vital sectors, especially those who share our vision and values, in an effort to intensify efforts towards achieving a more prosperous future for all.”

He added: “We are constantly working to provide integrated services and innovative banking solutions that keep pace with the requirements of the modern era, and we are confident that this partnership will contribute to strengthening the bank’s position as a reliable partner in the Egyptian market, and will allow us to provide real added value to the clients of both parties.”

For his part, Omar Hisham Talaat, CEO of Business Development at Talaat Moustafa Group, confirmed that the agreement with Emirates NBD – Egypt comes within the framework of the group’s keenness to provide various services and meet the needs of Talaat Moustafa Group’s clients in its various projects, and to invest in the great success of all the group’s shopping centers and clubs.

Omar Hisham explained that the agreement will benefit tens of thousands of Talaat Moustafa clients, pointing out that the group has succeeded in developing many shopping centers with rental areas of more than 400 thousand square meters, including the largest brands for various activities, including in Madinaty Open Air Mall, All Seasons Park, East Hub, Craft Zone, and Madinaty Strip, in addition to Gateway, Avenue, and the Eastern Market in Rehab, as well as San Stefano Mall. He added that members of Talaat Moustafa Group clubs will also benefit from this partnership, namely members of Madinaty Sports Club, Madinaty Golf Club, Privado Club, Rehab Sports Club, Rabwa Club, and Celia Club.

Emirates NBD Egypt adopts a comprehensive strategy that focuses on meeting the needs of its customers in innovative ways. The bank’s focus on providing integrated and customer-oriented banking solutions, in addition to the bank’s network of 66 branches spread across 20 cities across the country, and 334 ATMs distributed throughout Egypt, are key elements that enhance the bank’s leading position in the Egyptian market. This strategic direction reflects Emirates NBD Egypt’s commitment to providing a seamless and exceptional banking experience that enhances customer experiences.