Majid Al Futtaim and Valu partner to launch Mall Gift Cards

Majid Al Futtaim, a leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, has uncovered an exciting new partnership with Valu, MENA’s leading financial technology company. This partnership introduces an innovative gift card service designed to offer customers enhanced flexibility, exclusive benefits and an elevated shopping experience at Majid Al Futtaim’s shopping centres.

Through this strategic partnership, customers can now easily purchase The Mall Gift Cards for Majid Al Futtaim’s shopping destinations giving them access to over 400 brands using the Valu’s flexible payment plans tailored to meet individual needs. Additionally, Valu is waiving the EGP 40 card issuance fee, making the Mall Gift Card available at no cost to customers. This initiative is a significant step forward in integrating financial technology with the retail and entertainment sectors, as both companies strive to redefine the shopping experience and boost customer satisfaction.

Rasha Azab, Managing Director of West Region Shopping Malls at Majid Al Futtaim – Properties, said: “We are excited to partner with Valu, a move that underscores our commitment to delivering exceptional shopping experiences. This initiative aligns with our dedication to offering luxurious options to our Egyptian audience, and our longstanding collaboration with Valu has been instrumental in achieving this vision.” Azab further added: “Our new partnership introduces flexible payment options that enhance the shopping experience for our customers. We remain focused on creating memorable moments and exceptional value for everyone at our locations.”

Walid Hassouna, CEO of Valu, commented: “Our longstanding partnership with Majid Al Futtaim enabled us to deliver exceptional value to our customers, including the latest collaboration through waiving the issuance fees and financing the gift cards. We are committed to exploring new opportunities, and continuously striving to exceed our clients’ expectations and meet their needs. Our goal is to create lasting partnerships that benefit our clients and offer them a seamless and rewarding shopping experience.”

Building upon the successful partnership between Majid Al Futtaim and Valu, this collaboration introduces a new benefit for Majid Al Futtaim’s customers. The previous launch of ‘Sha2labaz,’ an instant cash redemption programme, has already demonstrated the value of this partnership in supporting modern lifestyles in the Middle East and North Africa. ‘Sha2labaz’ enables Majid Al Futtaim’s customers to redeem previous purchases and pay for them later through Valu’s payment plans at Mall of Egypt and City Centre Almaza.