Nile Textile Industries is participating in the 2024 edition of the Sourcing at Magic exhibition in Las Vegas, USA, from August 19 to 21. This participation aligns with the company’s efforts to enhance its international presence and showcase its latest products and capabilities in the textile and home furnishings industry.
Eng. Mahmoud Ghazal, CEO of Nile Textile Industries, stated that the Sourcing at Magic exhibition is one of the most important specialized exhibitions for ready-made garments and home furnishings. It brings together many major brands with retailers in the United States, providing an excellent opportunity to raise awareness of new products and sustainable materials required by global markets, as well as modern trends, requirements, and changes in pricing.
He emphasized the importance of participating in such international events, noting that “being present at the Sourcing at Magic exhibition is a strategic opportunity to showcase the latest products in the textile industry and interact with industry leaders globally. The sector is witnessing rapid and tangible development, and we are committed to ensuring the sustainability of this development to meet global market needs efficiently and achieve sustainable growth for our company.”
He also highlighted that Nile’s participation in this exhibition reflects its commitment to continuous development and its strategy to expand into international markets, further strengthening its position as one of the leading textile companies globally. The American market remains one of the most important markets for the Egyptian ready-made garments and home furnishings sector. Moreover, participating in international specialized exhibitions and promotional missions is one of the best marketing and promotional tools that contribute to the promotion process.
Ghazal noted that the company successfully achieved sales in the first half of this year equal to the total sales of 2023, allowing us to achieve sales growth in the second half of the year ranging between 70 to 80%, compared to last year. The company also aims to increase its production capacity in the coming period.