Samco Holding to launch its first projects in the Egyptian market at EGP 15bn investments

Eng. Ibrahim Zayed: Samco Holding aims to expand in the Administrative Capital, The fifth assembly and Sheikh Zayed city

Bassam Said: We have a sales and marketing plan with unprecedented ideas

Samco Holding, a real estate development company, is preparing to launch its first projects in the Egyptian market, with investments of EGP 15bn, in a location that will be announced soon, in a surprise to the real estate market.

Eng. Saddam Al-Sayed, Chairman of Samco Holding, said that his company has a good reputation and a history in various investment fields.

He added that Samco Holding includes a group of major companies working in the fields of contracting, pharmaceutical and petrochemical industries, energy, and the new company is the real estate arm of the group.

He pointed out that the company has a strong plan, as it aims to launch a project with investments amounting to about EGP 15bn during the next few weeks, stressing that the first project will be followed by projects with larger investments in close periods.

Eng. Saddam Al-Sayed stressed that the Egyptian real estate market is strong and attractive for investment, pointing to the large Arab investments that have chosen Egypt to pump their investments, in addition to the support provided by the political leadership and the government to push the investment wheel and motivate investors with several investment incentives, whether for Egyptian or foreign investors.

For his part, Eng. Ibrahim Zayed, General Manager of Samco Holding, said that the company has a strong business precedent and experience that extends for many years and a well-known name in the real estate market, as the contracting arm implemented more than 20 projects in cooperation with the Engineering Authority of the Armed Forces, in addition to implementing more than 50 projects with the private sector.

Zayed emphasized that Samco Holding aims to expand with major real estate projects in the New Administrative Capital, The fifth assembly and Sheikh Zayed city, pointing out that the company’s investment appetite came after long studies of the nature of the Egyptian market and its needs, and to ensure the company’s ability to develop strong projects capable of competition.

The general manager of Samco Holding pointed out that the company’s strong financial solvency helped it enter the Egyptian market with a project whose investments amount to about EGP 15bn, and it is not the largest in the portfolio of projects that are being prepared. The company is preparing to launch a number of major projects during the coming period in different regions.

Bassam Saeed, Samco Holding CCO, said that the company has been studying the market carefully and choosing the locations of its projects very accurately according to regions, customer needs and other factors that helped it to select unique locations that make it able to compete with the big companies.

Pointing out that the company not only carefully chose the locations of its projects, but also the work team, to be a professional work team that includes the most important experiences in the Egyptian market and abroad, to be able to implement the company’s expansion plan and strategy to become one of the most important real estate developers in Egypt during the coming period.

Bassam Saeed added that the Egyptian market and the economy in general witnessed several successive changes during the last period as a result of a group of factors that affected the economy of the whole world, which necessitates the development of unconventional sales and marketing plans to suit all target groups of customers.

He pointed out that the company has a strong strategy that focuses on a good product capable of competition, which would help the company’s marketing and sales team to reach its target customers. The company’s work team also includes strong competencies capable of identifying the target customer and marketing projects based on unprecedented sales plans and strategies.