Tanmeyah Partners with Total Energies Marketing Egypt

Tanmeyah, a subsidiary of EFG Holding and a leading provider of financial services in Egypt with a concerted focus on microfinance enterprise segments, announced today a partnership with TotalEnergies Marketing Egypt a Joint Venture between TotalEnergies and ADNOC Distribution. The partnership will revolutionize access to vehicle operational expenses, such as fuel, lubricants, and car wash services for drivers. This collaboration will enhance businesses by offering seamless, affordable solutions for vehicle operation.

Central to this strategic partnership is a co-branded, cashless financing card developed by TotalEnergies Mobility business and financed by Tanmeyah. This beneficial tool enables ride hailing drivers to cover operational expenses with ease, having access to flexible repayment plans over three months to reduce financial pressure. By increasing convenience, this collaboration supports drivers in maintaining their vehicle operations and sustaining their finances.

By offering drivers ride-hailing financial solutions, Tanmeyah enables them to cover essential operational expenses, ensuring their vehicles remain in optimal condition. As a vital part of Egypt’s workforce, these drivers benefit from a cashless environment, which enhances efficiency and security. This contributes to Egypt’s sustainability goals by minimizing the environmental impact of transportation and leveraging the benefits of cashless payments, such as reduced operational costs and improved data analytics

Jinu Johnson, CEO and Managing Director of Tanmeyah said, “At Tanmeyah, we are dedicated to providing underserved communities with seamless financing options and a better quality of life. This partnership reflects our commitment to enabling ride hailing drivers to keep their vehicles in shape while securing their livelihoods. By joining forces with TotalEnergies mobility business solutions, we provide drivers with an easy-to-use cashless co-branded card that they can use multiple times for their operational needs. We ensure that drivers keep their vehicles in peak condition without the financial stress, paving the way for success This collaboration highlights the power of joining forces across the finance, energy, and transportation sectors, creating a ripple effect that benefits communities and industries alike.”

Thomas Strauss, Managing Director of TotalEnergies Marketing Egypt, added, “We are proud to contribute our expertise to this impactful initiative with Tanmeyah. By offering a co-branded cashless financing card with flexible payment options, we provide a high-quality, easy-to-use solution that enhances accessibility. This partnership aligns with our vision at TotalEnergies Marketing Egypt, ensuring essential services are readily available and fostering a safer, more efficient future for Egypt’s roads.”