Tribu Care Launches Strategy to Lead Egypt & Middle East Beauty Market

Tribu Care, a subsidiary of Mondial Investissement Corporation (MIC), today unveiled its comprehensive strategy to strengthen its leadership in the Egyptian and regional beauty and dermatology markets. The announcement was made during the company’s participation at the ICCE Conference, underscoring Tribu Care’s pivotal role in driving the Korean beauty technology (K-Beauty) wave across the Middle East through a diverse portfolio of global brands and solutions.

At the heart of Tribu Care’s strategy are four core pillars:

• Exclusive representation of Rejuran, the globally renowned Korean brand of skin rejuvenation and restoration injectables, powered by PN/PDNA technology derived from salmon DNA, clinically proven to regenerate tissue and stimulate natural collagen.

• Cutting-edge Korean beauty devices, internationally certified and designed to complement the professional aesthetics sector.

• Altesse Soin, a proudly Egyptian skincare brand developed with advanced Korean technology, offering soothing Cica solutions, brightening, moisturizing, and daily protection products.

• Exclusive representation of Mlay, the leading Chinese brand specializing in at-home laser hair removal devices.

“Tribu Care’s vision is to provide a fully integrated ecosystem that combines medical innovation with advanced Korean technology to meet the evolving needs of the Egyptian market,” said Dr. Essam Mahmoud, Co-Founder and General Manager of Tribu Care. “We are proud to serve as the gateway for modern beauty technology in Egypt and the region, delivering comprehensive solutions that span medical injectables, professional devices, daily skincare, and at-home treatments. Our mission is to be a trusted strategic partner for doctors, clinics, and consumers alike.”

Building on strong momentum, Tribu Care has already surpassed annual revenues of EGP 100 million. The company is currently investing USD 4 million, with an ambitious expansion plan of more than USD 20 million over the next two years. These investments are supported by MIC’s four decades of global expertise and a highly skilled team of over 100 professionals across sales, medical training, marketing, and technical support — firmly positioning Tribu Care as a leading force in the beauty and dermatology industry.

This announcement comes as demand in Egypt and the wider region surges for advanced medical and cosmetic solutions. Korean technology, particularly in skin tightening and rejuvenation, has consistently outperformed European and other international alternatives. Tribu Care is among the first to successfully translate this success into tailored solutions that address the unique needs of Middle Eastern consumers.