Mohamed El-Khouly Speaks at TEDx AUC: An Inspiring Journey Through 18 Years of Marketing Leadership

Mohamed El-Khouly, marketing expert and brand-building strategist, and Chief Marketing Officer at Akam AlRajhi Developments, participated as a keynote speaker at TEDx held at the American University in Cairo. El-Khouly was selected as one of the event’s most influential and inspiring figures in his field, where he delivered a powerful talk highlighting his personal and professional journey across 18 years in the marketing industry.

In his talk, El-Khouly shared key milestones from his academic and career path—starting with his early passion for marketing, through overcoming major challenges at the start of his career, and rising to hold senior executive roles at one of Egypt’s leading real estate development firms with joint foreign investment. He emphasized that perseverance, continuous learning, and adaptability were essential to thriving in today’s fast-evolving market.

El-Khouly also offered his forward-looking vision on the future of marketing in Egypt, particularly in light of the ongoing digital transformation. He stressed the importance of building strong brand identities, innovating in customer communication, and embracing the increasing role of technology and artificial intelligence in shaping the future of the industry.

His talk resonated strongly with the audience, particularly marketing students and young entrepreneurs, who praised his inspiring advice on navigating challenges and building a successful career in a highly competitive field.

TEDx at AUC brought together a diverse group of inspiring speakers from various industries with the goal of sparking creativity and encouraging knowledge exchange between generations of future leaders and changemakers.

With over 18 years of experience in marketing, El-Khouly has led successful strategies for top real estate firms since their market inception. His unique fingerprint has elevated the performance and reputation of major players in the sector. In 2020, he was awarded the title and shield of “Most Influential Marketing Personality” in a survey by Diplomacy Magazine, recognizing the top 20 figures in Egypt’s economic and political landscape.

He is widely recognized for his deep expertise in strategic planning, brand development, market analysis, and digital transformation—helping businesses grow, lead, and adapt in a rapidly changing environment.