Marwa Abdel Magid Discusses the Role of Public Relations in Building Corporate Reputation and Engaging with Audiencs

TKH Coventry School of Business organized a specialized event titled “Inside PR & Event Marketing: Behind the Scenes, Beyond the Headlines,” exploring the behind-the-scenes world of public relations and event marketing, and the role of corporate communications in building brand reputation and strengthening relationships with the media and audiences.

The event featured *Marwa Abdel Magid, Head of Public Relations and Corporate Social Responsibility at Orange Egypt, as the keynote speaker, sharing her insights and professional experience in public relations, marketing, and event management.

Discussions covered key strategies for building brand reputation, managing media relations, organizing impactful events, and navigating corporate communication challenges, drawing on practical experiences and perspectives from industry professionals.

The event aimed to provide students and those interested in public relations, marketing, and corporate communications with an opportunity to gain insights into the professional landscape, explore new ideas, and engage directly with experienced industry leaders and experts.

The event took place on Sunday, November 8, 2026, from 2:00 PM to 4:00 PM at the Auditorium, Building C, TKH.

The initiative reflects TKH Coventry School of Business’s commitment to bridging the gap between academic learning and professional practice, giving students opportunities to interact with industry experts and gain a deeper understanding of the requirements of the job market in public relations, marketing, and event management.