Kwai Partners with Ahmed Rafat for a Special Episode of «Moze3 El Share3»
The partnership aims to spotlight and empower the talents of Egyptians.
Kwai, the global leading short-form video platform, has joined forces with “Moze3 El Share3”, a comedy program hosted by Ahmed Rafat, to host an exclusive, Kwai-sponsored episode that brings the different talents and creative abilities of Egyptians to light.
“Moze3 El Share3”, who is known to sarcastically reflect Egyptian society by interacting with audiences in the streets of Cairo, boasts millions of followers on social media – making Ahmed Rafat one of the most influential people across the region.
The episode will include a special segment – “your talent in 30 seconds with Kwai” – where Ahmed will challenge people to reveal their hidden talents and bring out their creativity on Kwai, a launchpad for emerging talents to create compelling content, gain vast exposure and reach new levels of fame.
Commenting on the partnership, Chris Zhou, Kwai Managing Director, Middle East, North Africa and South Asia, stated, “We absolutely love Moze3 El Share3’s content and his ability to not only make so many people laugh, but also portray positive messages that bring communities together. Enriching our users’ lives with meaningful content and celebrating our ever-growing network is a top priority at Kwai, and that is exactly what we’re confident we’ll continue to achieve through this partnership and through Ahmed’s creative excellence and regional influence.”
Ahmed Rafat noted, “I couldn’t be more thrilled to have partnered with Kwai to bring this special episode to life. There is no better place to demonstrate the creativity, individuality and most importantly humor of Egyptians than on one of the world’s fastest-growing social media platforms. I’ve witnessed first-hand the transformational impact Kwai has on content creators, and it’s an honor to be taking part in one of the milestones in their journey to success.”
This episode will fall under Kwai’s in-app campaign, #KwaiTalent, which launched on July 14, 2022, where top content creators across diverse categories – from music to fashion, cooking to crafting, and beyond – are encouraging their followers to showcase their best talents on Kwai. In turn, Kwai will empower them as they continue to share their passions with the world and will provide them with the tools needed to take their content to newer heights.
This partnership is driving Kwai’s mission to foster a joyful community where self-expression, imagination and ambition are embraced, as well as its commitment to always be an engine of opportunity for the next wave of content creators – across all industries and backgrounds.
