AE Media Production to produce a documentary for Rivoli and Metropole projects between Paris and the Administrative Capital
AE Media production announced its latest new work by implementing a documentary film for “Rivoli” and “Metropole” projects that ANCHOR Development Company is implementing, which was filmed in an unconventional way and with real scenes from Paris, specifically Avenue de Rivoli and the New Administrative Capital.
Dr. Abdel Rahman Essam Arafa, Chairman of AE Media Production, said that, each film the company produces is a different project not similar to the rest of the company’s products or to competing projects in the market, and this makes the company rely on innovation in all documentaries and advertising films that it carry out.
He added that the two projects are located in a privileged location and overlook the main axes in the New Administrative Capital, besides AE MEDIA PRODUCTION concentrated on showing all excellence elements in the two projects, so it filmed real scenes between Paris, and the New Administrative Capital, as well as Damietta Hospital and New Mansoura City, as a precedent for Al Sarh Holding Company, which is affiliated to ANCHOR DEVELOPMENT, in order to produce an integrated documentary film.
He pointed that the name “Rivoli” was taken from the name of “Rue DE Rivoli”
street in Paris, thus the company decided to photograph the actual street instead of taking archive shots, which allows the client to visualize the project within mixture between name and reality, assuring that the company focused on the implementation of a film that narrates Al Sarh Company and its subsidiary Anchor story.
He added that the documentary was filmed including interviews with all departments within ANCHOR DEVELOPMENT company, as well as with officials of the Saudi Egyptian Development Company.
He pointed that his company is capable to implement innovative products that collect all its details from inside and outside Egypt, in order to launch distinctive works for the benefit of companies in various investment activities, so that each documentary and promotional film is like a story that narrates the history of the company, its goals and future plans.
Amr Ali, Anchor Developments Chairman, said that his company is affiliated to Al Sarh Holding company which is a strong entity that has 30 years of experience in the field of construction and contracting, and the company decided to benefit from this experience and invest in the New Administrative Capital due to its importance as a national and investment promising project.
He added that the company is implementing “Metropole” project in the service area of ”Bleu Vert” project owned by the Saudi Egyptian Development Company in the Administrative Capital, as “Rivoli” project is located on an area of 10,815 square meters, which is a strip mall with a ground and two commercial and administrative floors.
