Madinet Masr Introduces Doors Real Estate to the Market, Expanding its Integrated Real Estate Ecosystem

Madinet Masr (EGX: MASR.CA), one of Egypt’s leading urban community developers, announced the official introduction of its subsidiary, Doors Real Estate, to the market as part of the Company’s broader strategy to build an integrated ecosystem spanning the real estate value chain.

Established on 1 April 2024, Doors Real Estate has rapidly built a strong presence in the Egyptian real estate market, generating EGP 122 billion in cumulative sales since inception and establishing itself as one of Egypt’s leading real estate brokerage companies. Building on its growth in Egypt, Doors Real Estate expanded its regional footprint in 2026 with the opening of its branch in Saudi Arabia, marking an important step in the Company’s regional expansion.

Doors Real Estate brings together specialized consultancy, sales and brokerage services through two complementary business lines: Doors Consultancy and Doors Brokerage. Together, they provide tailored solutions to real estate developers and individual clients across the residential and commercial sectors. Built around the principles of clarity, trust, excellence and value creation, Doors Real Estate aims to bridge the gap between strategy and execution by providing developers and clients with the market insights, strategic guidance and execution capabilities required to make informed decisions and create sustainable long-term value.

Doors Consultancy serves as a strategic growth partner to real estate developers, combining deep market intelligence with hands-on execution to deliver end-to-end advisory solutions across the project lifecycle. Its capabilities span concept development, product structuring, pricing strategy, market positioning, marketing orchestration and sales enablement. Through disciplined market analysis and practical execution, DOORS Consultancy helps developers strengthen their competitive positioning, accelerate sales performance and maximize the commercial potential of their developments.

Complementing the advisory offering, Doors Brokerage provides a client-centric real estate brokerage model focused on operational efficiency, specialized sales capabilities and disciplined service standards. By combining transparency, market expertise and responsive execution, Doors Brokerage enables clients to assess real estate opportunities with greater confidence while building trusted, long-term relationships.

Together, Doors Consultancy and Doors Brokerage position Doors Real Estate as an integrated real estate services company capable of supporting stakeholders across the real estate journey, from shaping and positioning developments to facilitating transactions and supporting informed investment and purchasing decisions.

Eng. Abdallah Sallam, President and CEO of Madinet Masr, said: “Since the establishment of Doors Real Estate in 2024, we have focused on building an integrated company capable of supporting the real estate sector through specialized, efficient and value-driven solutions. With EGP 122 billion in sales generated since inception and the expansion into Saudi Arabia this year, Doors Real Estate has demonstrated its ability to build scale, deliver strong commercial performance and extend its capabilities into new markets. Today, we are formally introducing Doors Real Estate as an important part of Madinet Masr’s broader ecosystem, reflecting our strategy to expand across the real estate value chain, develop businesses that complement our core activities and create sustainable value for developers, clients and shareholders.”

Commenting on the announcement, Maged Tobgy, CEO of Doors Real Estate, said: “We have built Doors Real Estate around a clear ambition: to deliver a more integrated, transparent and client-centric approach to the real estate market. Our growth reflects the strength of our teams, our relationships with developers and clients, and our ability to execute across a dynamic market. As we expand into Saudi Arabia, we remain focused on combining deep market understanding with disciplined execution. Through Doors Consultancy and Doors Brokerage, we connect strategy with execution and provide developers and clients with the expertise and guidance required to make better-informed decisions and achieve meaningful outcomes.”

With its established track record, integrated capabilities and expanding regional presence, Doors Real Estate aims to further strengthen its position as a trusted partner across the real estate journey, delivering specialized solutions that create sustainable value for developers and clients while contributing to the broader development of the real estate ecosystem.