Madinet Masr Signs Strategic Partnership with Dino Activations as the Official Sponsor

Reinforcing Egypt’s growing position as a premier destination for world-class entertainment, Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading real estate developers, announced the signing of a strategic partnership with “Dino Activations”, the exclusive local partner of Disney shows, in collaboration with “Feld Entertainment”, the Global Entertainment Giant, as Madinet Masr will be the official sponsor for hosting the grand finale for “Disney on Ice” shows in Egypt, following a global tour that enchanted over 1.5 fans, celebrating 100 years of Disney magic. The event is held under the auspices of the Egyptian Ministry of Tourism, and promises an unforgettable experience for audiences of all ages.

A Stage Transformed into Disney Wonderland

From May 21 to May 31, 2025, the covered arena at Cairo International Stadium will be transformed into an enchanting Disney wonderland, hosting spectacular performances. With dazzling visuals, immersive storytelling, and breathtaking choreography, the show will transport audiences into the heart of beloved Disney tales.

This year’s production boasts an extraordinary lineup of over 100 world-class skaters, supported by a team of 150 production specialists who ensure every detail contributes to a mesmerizing experience. From stunning set designs to cutting-edge special effects, every aspect of the show is crafted to captivate and inspire.

This partnership underscores Madinet Masr’s commitment to advancing Egypt’s arts and entertainment sector by delivering world-class experiences that inspire future generations and foster stronger family bonds within the Egyptian society. It also aligns with the company’s strategic focus on supporting the entertainment industry as a key economic driver and its broader vision to promote innovation and attract premier global entertainment events. Ultimately, this collaboration aims to strengthen Egypt’s positioning as a leading cultural and entertainment hub in the region.

A Celebration of Storytelling and Legacy

Commenting on this partnership, Eng. Abdallah Sallam, President and CEO of Madinet Masr, expressed his enthusiasm to sponsoring this major event, stating: “Our strategic partnership with Dino Activations to sponsor “Disney on Ice” is part of our ambitious vision to offer innovative and enriching experiences in Egypt. We always aim to attract world-class entertainment events that promote cultural diversity and memorable family experiences, ultimately fostering creativity and innovation within Egyptian society.

He added: “This collaboration is part of our strategy to foster partnerships that enhance Egypt’s entertainment landscape, extending from our successful previous collaboration with the Cirque du Soleil show ‘OVO.’ At Madinat Masr, we remain committed to driving national economic growth by fostering innovative partnerships and initiatives across diverse sectors.”

Mohamed Amer, Founder & Chairman of Dino Activations, expressed his excitement about bringing Disney On Ice back to Egypt: “At Dino Activations, our mission is to elevate the entertainment landscape in Egypt by delivering world-class experiences. Disney On Ice is not just a show; it’s a magical journey that creates lasting memories for families. We are proud to offer tickets at accessible prices, ensuring that more people can enjoy the enchantment of Disney right here in Egypt.”

Amer also highlighted the company’s ongoing collaboration with Madinet Masr, which began with the success of Cirque du Soleil in Egypt:
“Our partnership with Madinet Masr goes beyond entertainment—it’s about positioning Egypt as a regional hub for global spectacles. Following the overwhelming success of Cirque du Soleil, we are thrilled to bring yet another breathtaking show to Egyptian audiences.”

Steven Armstrong, Vice President of Feld Entertainment in Europe and the Middle East and the global producer of Disney On Ice, emphasized Egypt’s importance as a key stop on the Disney On Ice tour, stating: “No Middle Eastern tour of Disney on Ice feels complete without a stop in Egypt. The country has one of the most passionate Disney fan bases, making it a perfect host for our grand finale.”

With unparalleled performances, stunning visuals, and heartwarming storytelling, Disney On Ice is set to be the must-see family event of the season—one that will leave audiences spellbound long after the final bow.