PRE Group announces a strategic partnership with Hilton

PRE Group today announced a strategic partnership with Hilton for the signing of six hotels and four branded residential developments in Egypt. Located in Ain Sokhna, the North Coast, and New Cairo, the developments represent a total investment of approximately EGP 14 billion. The partnership will see the development of an integrated hospitality portfolio, adding up to 2,000 hotel rooms and branded residences to Egypt’s hospitality offering.

The agreement was signed by Waleed Zaki, Founder and CEO of PRE Group, and Guy Hutchinson, President, Middle East & Africa at Hilton, in the presence of His Excellency, Prime Minister H.E. Dr. Mostafa Madbouly, ministers, officials, and representatives from both companies.

The developments will span five Hilton brands including Canopy Hotels, Tapestry Collection by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton, and Hilton Garden Inn. They will be located within PRE Group’s destinations Telal Ain Sokhna, Jebal Ain Sokhna, Telal El Alamein, and Ivoire East.

The partnership supports Egypt’s Vision 2030 and its ambition to attract more international visitors, showcasing the country’s diverse tourism offering, from its extensive coastlines and natural landscapes to its rich cultural heritage. As a labour-intensive industry with strong multiplier effects across supply chains, the project portfolio is expected to create thousands of direct and indirect jobs upon full operation

Waleed Zaki, Founder and CEO of PRE Group, said, “Our expansion into the hospitality sector, through our partnership with a global hospitality operator of Hilton’s scale, builds on our group’s legacy and expertise in the Egyptian market. It reflects our vision of developing an integrated hotel portfolio to world-class standards. In collaboration with our partners at Hilton, we have selected a diverse range of its global brands to align with the nature and location of each project and meet the needs of different customer segments, delivering the most suitable brand and experience for every destination.”

He added: “Significant investment in infrastructure, transport links, and airports have helped create new opportunities for private-sector investments across the hotel and hospitality sectors. We aim to build on the experiences of successful markets that have positioned tourism as a key driver of economic growth. Our new projects will play an active role in delivering exceptional hospitality experiences that strengthen the competitiveness of Egypt’s destinations.”

The partnership forms part of PRE Group’s strategy to integrate hospitality into its residential developments. Hotels, services, and amenities will complement the residential offering, creating experiences for residents and visitors throughout the year.

Carlos Khneisser, Chief Development Officer, Middle East & Africa, Hilton, said, “Egypt has been part of Hilton’s story for more than 65 years, and we continue to see significant opportunities for growth across the country. Our partnership with PRE Group reflects our shared confidence in the future of Egypt’s tourism sector and enables us to bring the right brands and experiences to destinations with distinct growth potential. It also marks a further step in extending Hilton’s hospitality beyond the hotel stay and into homeownership. Together, these developments will strengthen our presence in key locations and introduce more guests and residence owners to Hilton’s world-class hospitality.”

The partnership follows a hospitality study commissioned by PRE Group covering 12 of its developments across East and West Cairo, the North Coast, Ain Sokhna, and Marsa Alam. The study identified hotels and branded residences as a priority for the company’s next phase of growth.

The agreement also supports the country’s efforts to develop the hotel sector and achieve its national targets. Egypt’s national tourism strategy aims to increase hotel capacity to approximately 300,000 rooms and attract nearly 30 million tourists annually by 2030. This goal is expected to encourage private-sector investment and partnerships with leading international hotel brands, enhancing the competitiveness of Egyptian destinations and elevating the quality of the country’s tourism offering.

ENDS