valU signs a Partnership with noon.com to Provide Installment Services to Customers

The agreement marks valU’s third partnership with a leading e-commerce player in Egypt

valU, MENA’s leading Buy-Now, Pay-Later (BNPL) lifestyle enabling fintech platform, and noon.com, the Middle East’s leading e-commerce platform and online shopping destination, announced a partnership      that will allow noon and valU’s users to take advantage of valU’s flexible installment plans through noon. The agreement was signed by Walid Hassouna, CEO of the Non-Bank Financial Institutions (NBFI) platform at EFG Hermes Holding and CEO of valU, and Mostafa Salem, VP of Growth and Digital Strategy, noon.

This partnership will allow noon and valU customers to utilize customizable payment plans for purchases over 500 EGP on the one-stop-shop platform from fashion, electronics, beauty, home, and baby care to groceries. Providing customers with flexible payment solutions will make products more accessible to a wider consumer segment, encouraging more people to purchase their favorite products online.

Commenting on the partnership, Walid Hassouna stated: “We are incredibly pleased to be offering our services to noon, a digital ecosystem of products and services. Entering into new partnerships with digital innovators such as noon is a key tenet of our expansion strategy. valU will provide online consumers swift and seamless payment services that will make products more accessible, as well as help noon broaden and diversify their customer base.”

Mostafa Salem, noon, commented: “Partnering with valU aligns with noon’s strategy in creating a seamless customer experience offering multiple payment methods. We’re looking forward to increasing our customers’ transaction volumes and fulfilling their shopping needs through even more convenient and affordable payment options.”

The partnership is part of valU’s strategy to expand into new sectors with integrated service offerings.      The company has maintained its position as the market leader in BNPL lifestyle enabling fintech solutions, serving as the gateway through which consumers in Egypt can access financing solutions across various sectors. Having successfully made strides in its service offering for the retail sector, valU continues to explore numerous service industries, including healthcare, education, real estate finishing, sports club financing, and many more.