Beyti Participates and Shares Innovative Corporate Solution Strategies at the 9th Creative Industry Summit

Beyti, an Almarai subsidiary and leading producer of dairy and juice in Egypt, has proudly participated at the Annual Festival edition of the Creative Industry Summit (C-S) 2023, which ran from September 23rd to 25th at the renowned Cairo Business Park, in New Cairo.

Founded by Mai Salama in 2014, the highly anticipated event has become a beacon of progress, serving as a platform for the uptake of creativity consolidating impactful change in the industry. As it entered its ninth year, C-S is at the vanguard of pushing innovation and has created a powerful legacy that continues to spark disruptive engagement in the creative fields through a seamless series of panel discussions, workshops, and exhibitions for the Egyptian audience.

Over the course of three vibrant days, the most influential tycoons of both the regional and global creative scene gathered into a session-based agenda uniting business visionaries, key leaders, and creative elites to foster the reshaping of corporate dynamics, insightful perspectives, and gender-responsive discussions that outline emerging innovations combined with creativity and sustainable entrepreneur policies.

Among the impressive speaker lineup representing Beyti include Mark Wyllie, CEO of Beyti discussing “Value in Values: How Sustainability Efforts Impact Company Valuation” in a panel led by Yasmin Helal, Senior Business and Operation Strategist of NBA Egypt. Another interesting panel was for Karim Samaha, Vice President of Juice and Foods at Beyti on “Jingles – Kill or Keep?” led by Dina Abdel Raheem, Co-Founder and Executive Producer of Film DNA & Director, while Amy Mowafi, Founder of MO4 network, led “The Power of Networks: Building Support Systems for Women in the Creative Economy” panel discussion to hear from Ghada Fouad, Corporate Affairs and Communications Director at Beyti alongside other inspirational women leaders in the industry.

Mark Wyllie, CEO of Beyti, shared: “In line with our company’s core values for partnership and innovation, the Creative Industry Summit is a great opportunity to get together and learn about transformative experiences and the responsibilities that come with commercializing creativity for a more diversified, resilient economic growth. I, along with Ghada and Karim from Beyti, are truly delighted to have participated in this dynamic event and we are glad to have experienced this meaningful exchange of ideas with fellow panelists, industry experts, trailblazers, and visionaries from a rapidly expanding industry of this scale.”

Mai Salama, Founding Partner of the Creative Industry Summit (C-S), commented: “We are thrilled to cooperate with Beyti in the summits’ latest edition, aiming to advance our vision of empowering creators in various industries and strengthening creative economy. These strategic partnerships play a crucial role in driving the progress of C-S, and we are excitedly anticipating future joint ventures with Beyti in upcoming editions. Hand in hand, we will continue to share inspiring experiences and invaluable expertise, providing unwavering support to creatives and business leaders at the local, regional, and international levels.”

This edition of the Creative Industry Summit covered a broad range of topics that are pertinent to the success of the creative industry. Speakers delved into the idea of governments fostering an ecosystem that supports creativity, with ideas on how to match businesses with artificial intelligence (AI) and fintech, together with the concept of creating an entrepreneurial system in the fashion industry. Moreover, it looked at the importance of sustainability and the challenges the creative industry faces and highlight conversations that celebrate the paradigm shift of women empowerment.ا