Egypt Hosts Africa’s Largest Beauty and Perfume Expo with 28 Countries Participating

In just a few days, the 7th edition of Egy Beauty Africa Exhibition will kick off from April 25 to 27, 2026, at the Egypt International Exhibition Center in New Cairo, spanning over 20,000 square meters, under the patronage of the Ministry of Industry and the Ministry of Investment and Foreign Trade.

The exhibition is considered the largest specialized event in the cosmetics, perfumes, and detergents industries across Africa, bringing together leading local and international companies under one roof, along with international pavilions representing more than 10 countries.

The event features three main sectors, including cosmetics and personal care (hair and skincare), perfumes and essential oils, as well as detergents, chemicals, and packaging industries, reflecting strong industrial integration within the exhibition.

This year’s edition also witnesses the launch of Egy Perfume Africa, Egypt’s international perfume exhibition, featuring more than 100 exhibitors representing top global fragrance brands, alongside Detchem Africa, specialized in raw materials, essential oils, detergents, and packaging, further enhancing industrial collaboration.

The exhibition will host more than 350 exhibiting companies from 28 countries, with expectations to attract over 25,000 trade visitors from various nationalities, amid growing interest from African and Arab markets.

In addition, the 7th edition will include several side events, most notably a specialized medical conference focusing on pharmaceutical and cosmeceutical products, as well as live haircare shows featuring top international experts, in addition to a dedicated conference discussing the latest developments in detergents, chemicals, and fragrance industries.

The exhibition also relies on a comprehensive B2B matchmaking program, organizing pre-arranged meetings between exhibitors and buyers from Africa and the Middle East, creating direct opportunities for business deals and market expansion.

Eng. Ashraf Emam, Exhibition Director, stated that the event aims to strengthen business cooperation among companies and showcase the latest innovations in the beauty industry, supporting sector growth and enhancing its competitiveness.